24 August 2015
Los Angeles, CA. International Arbitration law firm EZC Law is pleased to announce a total brand relaunch and officially unveils its new name, Chang Law, as well as a new firm logo and website (www.changarbitration.com)
The new firm name, Chang Law, highlights firm Principal Eric Z. Chang, and reflects Mr. Chang and the firm’s strong commitment to provide a highly personalized service to clients.
The new firm logo features a dynamic globe, illustrating the focus on an international practice and the firm’s truly global reach that allows it to service clients and handle disputes anywhere in the world.
The new website (www.changarbitration.com), which also launches today, further captures the firm’s modern, international brand identity, and aims to communicate the firm’s services and values through a simple and superior online user experience. The website features a short, compelling video that introduces the firm and showcases the firm’s unique services and strengths.
Principal Eric Z. Chang discusses the firm’s rebrand:
“As the firm has progressed from strength to strength, it became necessary to update our image to better reflect and communicate our established core values. I felt it was important to highlight the very personalized and bespoke service we offer, and the new firm name accomplishes this. We also wanted to emphasize the international reach of the firm and its strong focus on international arbitration; the new firm logo illustrates this with a strong, visual impact that is immediately clear. Finally, we wanted to better convey our core mission to provide industry-leading, quality legal services with unmatched value. The new website communicates this Quality/Value principle by featuring a website with a sleek, expansive visual format, but that is also striking in its simple and clean presentation.
“Beyond the visual rebrand, we’ve updated the website with information about the unique services that really set us apart, such our ability to structure innovative alternative fee arrangements, as well help seek third party funding, to better suit our clients’ needs.
“Overall, I am very pleased with the firm’s new brand identity, and I think it truly captures Chang Law’s essence as a thoroughly modern, innovative and agile law firm.”